Black Friday is the biggest online shopping event of the year. However, standing out among thousands of Black Friday deals isn’t easy. You have to focus on every design element, including creating bold landing pages, optimizing site speed, mobile responsiveness, etc. An engaging and conversion-driven Black Friday website design not only attracts visitors but also guides them towards faster purchasing decisions.
In this blog, we’ll share 10+ fruitful Black Friday website design tips that will help you craft converting websites. Also, you will get access to free templates to design your Black Friday website in minutes.
Quick Overview:
This blog will guide you to the best Black Friday website design tips along with free templates, sections, and pages for effortless website creation. Here are the effective Black Friday website design strategies and ideas you should follow:
- Tempting landing page creation.
- Discounts and sales highlights.
- Sticky call-to-action button.
- Countdown timer.
- Device responsiveness.
- Interactive popups.
- Social proof.
- Flexible checkout process.
- Optimized page speed.
- A/B testing.
Why implement strategies to design Black Friday site
Your Black Friday landing page is a standalone way to showcase BF deals and discounts. Promotion and collaboration, everything happens through this landing page. If you fail to design a conversion-friendly landing page, your Black Friday sales will be negatively impacted. A poorly designed website can slow down decision-making and drive away potential visitors.
Here are more reasons why implementing strategies is important to design Black Friday website:
- Design a beautiful Black Friday website that guides and educates visitors regarding BF deals.
- Assist in creating mobile-optimized sites.
- Let you maintain consistent branding and credibility throughout your site.
- Leave a positive impact to speed up visitors’ decision-making.
- Allow you to create a site based on a sense of urgency.
- Create a site with strong copywriting, clarity, and navigation.
- Build conversion-optimized sites with fast loading speed.
Tips to design high-converting Black Friday website
Here are the fundamental Black Friday website design tips & ideas that you should check before launching Black Friday landing page:
Create tempting Black Friday landing pages
The most crucial step to showcase Black Friday deals is to create a dedicated landing page with highlighted product bundles, discounts, a countdown timer, call-to-action buttons, etc. Your Black Friday landing page copy needs to be short yet bold and convincing.
Also, give extra attention to proper CTA placement and use high-quality visuals on your landing page. Deals or discounts on your landing page should be displayed in such a way that instantly grabs visitors’ focus. Again, implementing a sense of urgency on your landing page is also important.
Highlight Black Friday discounts
Customers always wait for special events to buy products or services, as on those occasions they can get products at the best deal. So, you should take strategic approach to show Black Friday discounts. Here are the tactics you need to take while displaying Black Friday discounts:
- Clearly show how much they are saving.
- Add a discount percentage, such as a “% OFF” badge or tag.
- Mention the old price and add the discounted price in bold and vibrant color that is easy to notice.
- Using pricing tables is more convenient for displaying discounts.
Add a sticky call-to-action button at the appropriate place
Call-to-action button needs to be placed carefully, as it is the only way to redirect to the checkout page. If your customers can’t find the cta at the right place at the right time, the probability of conversion will be less. So, the call-to-action button should be placed immediately after the deals inside the pricing table. Consider adding a sticky call-to-action button at the heading.
Moreover, using visible and bold colors is appropriate for these buttons. Again, button text should be tempting, such as “Save up to 60%”, “Get 50% OFF”, “Shop Now”, etc.
➡️ Check how to create sticky Elementor transparent header.
Set a countdown timer for creating FOMO
A countdown timer creates a sense of urgency and fear that the offer will close after the deadline. It generates excitement and pushes customers to take immediate action. The best place to display a countdown timer is in the hero section, pop-up, and sticky Black Friday header menu with cta.
This fear of missing out triggers customers to take action and place an order without losing time. So, integrate a visible countdown timer and significantly boost conversion by encouraging customers to make faster purchasing decisions.
Display interactive popups
Integrating an exit-intent pop-up in your Black Friday landing page is another effective way to grab customers’ attention. This popup mainly includes a very short heading, a countdown timer, and a call-to-action button.
Popup is the last effort to retain your customers before they are about to leave. Also, gamified popups like spin-to-win wheels offer a unique shopping experience. Using PopupKit, you can add it to a drag-and-drop interface.
Ensure device-responsive landing
Around 57% of Black Friday sales happen through mobile devices in the USA. So, if your Black Friday landing page is not well optimised for mobile devices, then your sales and revenue will both decrease.
That’s why, while designing and creating your Black Friday landing page, make it responsive for small screens or mobile devices. Also, check landing, buttons, and text load and display perfectly.
Add social proofness
Shoppers always want to hear the reviews from others who have already shopped from them. It is found that more than 99% of buyers search for positive review before making a purchase. This proves the importance of adding customer reviews, ratings, and testimonials to Black Friday landing page.
Also, you can integrate sales notifications to display real-time purchases like “Rihan from the UK just bought this product”. This makes shoppers confident that others are also buying from your store.
Smooth checkout process
Cart abandonment rate is highly connected to the checkout process. Lengthy checkout page increases cart abandonment rate. Hence, add only the necessary fields on your checkout form. Also, allow guest checkout so that customers can place an order without registration or account creation.
Further, add multiple payment gateways and one-click checkout for a smooth checkout process. You can show a progress bar to let customers know how close they are to placing an order.
Page speed optimization
1-second delay matters during Black Friday sales. You can lose thousands of sales due to low loading speed. Because whenever customers face low loading speed, they will search for other Black Friday deals. Therefore, you need to take the following steps:
- Optimize visuals.
- Use cache plugins.
- Ensure the hosting service can handle high traffic.
- Use only the needed plugins.
Moreover, your Black Friday deals will get priority ranking on the first page if they’re well optimized for search engines. Test your site speed using Google PageSpeed Insights and update accordingly for quick loading.
A/B testing for the best Black Friday sale
After launching your Black Friday landing page, do A/B testing to get the best results. Monitor your website performance, such as clicks and conversions, using Google Analytics and Heatmaps.
If your website performance is not satisfactory enough, then update the design to get the best result. For example, if your website cta doesn’t get enough clicks, then change its placement and monitor performance.
How to design Black Friday landing page with templates and patterns
There are many page builders that come with prebuilt templates and patterns to create and live Black Friday landing pages in minutes. One such plugin is GutenKit, which has numerous ready-made page templates and sections.
This Gutenberg plugin lets you craft a landing page in the block editor. If you’re using the block editor, install and activate GutenKit.
Then, navigate to your WP dashboard and add a page by visiting Pages >> Add Page
Next, to redirect to a new page, click the “Template Library” button to access all the ready patterns, templates, and pages provided by GutenKit.
Now, you can choose prebuilt sections such as heading, pricing table, call-to-action button, testimonial, etc., for your Black Friday landing page.
Wrapping up
Your Black Friday sales completely rely on your landing page. If it’s not crafted well, then your overall conversion will be reduced. This not only showcases discounts but also guides visitors, builds trust, and creates urgency that fuels faster purchasing decisions.
By applying these powerful website design tips, you can highlight your Black Friday deals to your audience among thousands of other deals. And the best part?
You don’t have to start from scratch. Using GutenKit’s pre-built templates and sections, everything can be done in no time with zero coding skills.
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